Maximising margins: 5 ways gaming platforms can boost revenue in 2025

In an increasingly saturated market, gaming platforms, gambling operators, and casinos are under pressure to protect their bottom lines. Meanwhile, stricter responsible gambling regulations, tighter advertising restrictions, and more complex compliance requirements continue to emerge.

To maximise margins, gaming platforms and gambling operators need to focus on improving their user experience and operational efficiency, which directly impact player engagement and retention. 

This blog explores five key strategies that gaming and gambling platforms can adopt to boost revenue and improve overall efficiency: Improving customer experience, digitising operations, achieving data-driven personalisation, and facilitating cross-platform play. 

In a competitive gaming market, providing an exceptional user experience (UX) is key to becoming the platform of choice for players. To stand out, gaming platforms must focus on minimising friction at the critical touch points: onboarding, login, payments, and customer support. This reduces player frustration and prevents player abandonment. 

• Instant account access for new users: This is essential for platforms to convert more new users. By eliminating lengthy customer identity verification steps at onboarding, platforms can significantly reduce abandonment rates and increase conversion. Gaming operators can securely minimise the barrier to entry for their customers using digital identity solutions, which allow users to verify their identities in moments. This eliminates the need to scan and upload documents and wait for verification.  

• Improving the login experience: This is essential to boost customer retention. This includes, for example, minimising login barriers for players—especially dormant players who may have forgotten their credentials. Passwordless login is a highly effective solution that gambling operators can rely on to achieve this, as it enables instant player access and makes account reactivation for dormant players seamless.  

• Better customer support: Streamlining onboarding and login processes ultimately lightens the load on customer support teams, freeing them from handling repetitive issues like password resets. This allows support staff to concentrate on more complex player concerns, improving both operational efficiency and customer service. 

Fraud—ranging from identity theft to bonus abuse to money laundering—can result in heavy losses, regulatory penalties, and reputational harm. By strengthening anti-fraud measures, platforms not only protect their operations but also build trust that drives long-term player retention and word-of-mouth growth. 

Digital identity tools enhance the security of gaming platforms by enabling accurate, real-time authentication at login through methods like multi-factor or biometric verification. By confirming user identity, these tools helping operators comply with Know Your Customer (KYC) requirements. Digital ID tools also help in mitigating multiple account fraud and account takeover (ATO) fraud, safeguarding both players and platforms from exploitation. Relying on digital identity platforms for login also strengthens protection against phishing attacks, whereby cybercriminals impersonate legitimate organisations to deceive users into disclosing sensitive information like login credentials or financial details. 

AI-driven fraud detection systems can also help gaming operators in combating fraud and identity theft by identifying suspicious patterns and activities in real-time. These systems continuously monitor transactions and player behaviour, ensuring that suspicious or fraudulent actions are flagged before they cause significant harm.

Discover how digital identity can drive growth and innovation for gaming operators

By replacing manual processes with automated systems, gaming and gambling platforms can streamline workflows, reduce the risk of human error, and enhance both security and compliance.  

• Automating compliance: Digitisation is crucial in automating compliance processes, especially in areas such as identity verification. Digital identity tools simplify KYC checks by directly verifying player identities against government databases. This automation eliminates the need for manual document handling, speeding up player onboarding, reducing costs associated with processing and storing identification documents, minimising human error, and ensuring regulatory compliance. 

• Automating customer support: Platforms are increasingly leveraging AI-powered chatbots to automate routine customer service tasks, improving both efficiency and customer satisfaction. These digital assistants handle common inquiries such as account-related questions, bonus details, and basic troubleshooting. This frees up human agents to focus on more complex or specialized issues, leading to a more efficient support system and stronger customer retention. 

• Enhancing the payment experience: Digitisation significantly improves the payment experience for gaming and gambling platforms. Players increasingly expect immediate payouts. According to research, the speed and ease of payouts are the most crucial factors for online sports bettors when choosing a sportsbook, often outweighing brand trust, odds, promotions, and available payment methods. To meet this demand, gaming platforms are adopting technologies like real-time payment systems (e.g., PayPal, Stripe), which provide secure gateways and authenticate transactions instantly. E-wallets and blockchain-based solutions also offer faster and more secure payment processing. Digital identity solutions further bolster these systems by enabling accurate, real-time player verification, ensuring that only legitimate users can process transactions.

Data-driven personalisation is crucial for gaming platforms looking to enhance player retention and lifetime value. By leveraging player data, platforms can tailor experiences, content, and promotions to individual preferences.  

• Personalised marketing campaigns leverage player history and behaviours to deliver tailored promotions. By targeting specific player preferences, these campaigns encourage more frequent returns and increase the likelihood of higher spending per user. 

• Player behaviour analytics also help operators in certain countries to track patterns like session length and betting preferences. This data enables them to identify players at risk of churning, enabling operators to send targeted retention offers, personalised incentives, or automated notifications to engage players before they become inactive.

Cross-platform play and instant account access are essential drivers of profitability for gaming platforms, as they enhance player engagement, retention, and lifetime value. Allowing players to switch seamlessly between devices—whether desktop, mobile, or console not only boosts player satisfaction but also increases the likelihood of frequent, long-term use, directly contributing to sustained revenue growth. 

To enable this fluid experience, gaming operators can leverage the concept of reusable identity, which is made possible by digital identity solutions. These solutions streamline the login process and ensure fast, secure access across devices. This allows players to authenticate once and continue their sessions across multiple platforms, reducing login friction and encouraging repeated visits. Additionally, digital identity tools provide enhanced security by offering multi-factor authentication or biometric verification, which helps prevent fraud and ensures regulatory compliance.  

Another critical enabler of cross-platform play is API integrations. APIs (short for Application Programming Interface) allow gaming platforms to connect seamlessly with various third-party services, including payment gateways, loyalty programs, and in-game purchase systems. For instance, when a player makes a deposit or withdrawal, APIs ensure that the transaction is processed in real-time across all platforms, maintaining consistency and accuracy. Similarly, API integrations allow platforms to synchronise player profiles and game progress, ensuring a unified experience regardless of whether the player is using a console, mobile device, or desktop.

Learn how digital identity can revolutionize the way gaming operators engage and protect players